Retail and Experiential Marketing Manager

J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful, and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J. Jill offers a high touch customer experience through over 200 stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston.

Are you ready to shape the future of a long-standing women’s apparel brand? With 240+ stores and counting, we're on an ambitious journey to grow our retail footprint, introduce our brand to new customers, and strengthen relationships with our core, loyal customers through our retail and events experience.  We’re looking for a passionate, strategic, and innovative Retail and Experiential Marketing Manager to lead the charge. In this pivotal role, you’ll be at the heart of our expansion plans, crafting and executing marketing strategies and events that drive foot traffic, build brand love, and fuel growth across our nationwide footprint.

Retail & Events Strategy:

• Create and execute a high-impact event strategy that helps elevate the J. Jill brand, introduce us to new customers, drive traffic to our stores/website, and generate compelling content that can be leveraged across our marketing channels.   
• Create 360 Marketing Strategies for new store opens to deliver customer file, traffic, and sales plans.  
• Own existing store retail events strategy and execution to drive incremental customer trips and new to brand customer acquisition. 
• Communicate clear and timely results of events and implications for future initiatives.

Partnership Management:

• Lead the internal creative agency on all things retail and event marketing to deliver compelling creative that drives engagement from target audiences to deliver retail and event marketing goals. 
• Work directly with the paid digital, ecommerce and CRM teams to secure dedicated exposure for all retail and event marketing initiatives.
• Partner with retail operations team to leverage the field to implement marketing priorities in store (Brand Campaigns, Strategic Merchandising and Business Priorities, Promotions, Email/SMS Acquisition goals, etc.).  
• Partner with the analytics team to provide a comprehensive and data driven results for retail and event tests that can inform all future plans.
• Manage the relationships with the developers and mall management to secure every brand-appropriate marketing asset available on behalf of each store to increase awareness of J.Jill and drive new customers.

Reporting, Measurement, and Budgeting:

• Own reporting on events and new stores including KPIs like customer file, traffic / sales, and retail marketing channel performance. 
• Manage the expenses for all retail and event activities.

Benefits, Tailored for You.

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

Essential Skills and Experience:

• Bachelor’s degree in marketing or related field
• 5+ years of retail marketing experience

• Experience in developing and executing retail marketing or experiential/ event strategies

• Experience managing complex budgets effectively
• Excellent project management and analytical skills
• Ability to speak directly and confidently with all cross-functional partners 
• Word, Excel, and strong PowerPoint skills

Travel and Physical Requirements:

• Ability to travel to retail locations nationwide and J.Jill’s distribution center as needed up to 25% 
• Light to moderate lifting up to 25 lbs may be required

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position.

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status.  J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws.  If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com