Manager, Email Operations and Analytics

J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful, and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J. Jill offers a high touch customer experience through over 200 stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston.

As Manager, Email Operations & Analytics, you will lead the strategic execution and continuous optimization of email and SMS marketing programs to drive customer engagement, retention, and revenue. You will be responsible for managing audience segmentation, contact strategy, and reporting and analytics while ensuring compliance with data privacy regulations. While working cross-functionally with Marketing, CRM, Merchandising, Analytics and Technology teams, you will blend customer-centric marketing strategy with technical expertise to enable the execution and measurement of Email and SMS campaigns that support both short-term performance goals and long-term customer value.

Drive Audience Strategy & Segmentation

• Develop and manage audience segmentation strategies to ensure relevant and personalized communication for all email and SMS campaigns, including daily marketing, triggered and lifecycle emails.
• Leverage behavioral, transactional, demographic and engagement data to refine audience segments.
• Create dynamic audience lists for specific campaigns, lifecycle automations, or triggered communications using ESP and CRM tools.
• Maintain list hygiene by removing invalid contacts, suppressing over-mailed groups, and identifying opportunities for growth.

Lead Contact Strategy & Lifecycle Planning

• Maintain a cohesive contact strategy across marketing, triggered, and lifecycle emails.
• Monitor send frequency and cadence to balance revenue-driving opportunities with deliverability and user fatigue.
• Develop and execute relevant test strategies to optimize contact strategy.
• Oversee and enhance automated lifecycle programs (welcome series, birthday, back-in-stock, cart/browse abandonment, etc.) based on performance insights.
• Ensure audience prioritization rules are in place when customers qualify for multiple journeys or communications.

Deliver Analytics, Reporting & Strategic Insights

• Manage daily, weekly and monthly email reporting and provide insights into the results.
• Build production-level customer behavior reporting for a variety of projects.
• Collaborate with the Email team on hindsighting, and translate email results and analysis into actionable summaries with clear, insightful and scalable visualizations.
• Manage tagging and tracking for measurement, personalization, and retargeting.

Ensure Compliance & Best Practices

• Ensure programs are fully compliant with privacy regulations.
• Maintain and regularly audit opt-in processes, consent management, unsubscribe handling and suppression logic.
• Monitor deliverability health, taking proactive measures to mitigate risks.
• Stay current with industry trends and changes in email privacy and adjust strategies accordingly.
• Serve as the point person for ensuring data handling and audience targeting meets internal privacy and legal standards.

Benefits, Tailored for You.

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

Essential Skills & Experience

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or related field.
• 6+ years of hands-on experience in email marketing, marketing operations, or CRM, preferably within the retail or e-commerce industry.
• Strong expertise in email and SMS marketing best practices, including segmentation, personalization, deliverability, and lifecycle marketing.
• Proven experience managing email programs that drive customer engagement and revenue.
• Proficiency with a major ESP platform and customer marketing database/partner.
• Advanced skills in campaign planning, audience targeting, and A/B testing.
• Solid analytical thinking with the ability to interpret, visualize, and act on performance data.
• Familiarity with key email KPIs (open rate, CTR, CVR, revenue per email) and ability to identify trends and insights.
• Proficiency with Adobe Analytics and SQL (or similar data analysis tools).
• High attention to detail in QA/testing, scheduling, and campaign versioning.
• Working knowledge of data privacy regulations and compliance in email marketing.
• Strong project management and organizational skills with the ability to handle multiple priorities.
• Excellent communication skills and a collaborative, cross-functional working style.

Preferred Skills & Experience

• Experience in omnichannel retail, particularly in fast-paced, high-volume environments.
• Additional experience with Unica, data modeling, or enterprise data tools.
• Knowledge of business intelligence, data management, and MDM frameworks.
• Experience creating data visualizations and reports using SQL or other tools.

Physical Requirements:

• Sedentary work, prolonged periods of time working at a desk on a computer.
• Light lifting may be required.

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position.

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status.  J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws.  If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com