Manager Brand Marketing

At J.Jill, we’re redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We’re entering an exciting chapter of growth — expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us. With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it’s an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.

This role plays a key role in shaping and executing J.Jill’s go-to-market messaging strategy, supporting the development and execution of seasonal brand campaigns that define how the brand shows up across channels, campaigns, and key moments. The position helps ensure brand and collection stories are communicated clearly, consistently, and compellingly through cohesive seasonal narratives.

Reporting to the Senior Manager of Brand Marketing, this position partners closely with Creative, Merchandising, Marketing, Media, and Ecommerce teams to translate seasonal priorities into integrated campaign narratives that support business objectives and brand growth. The role owns seasonal campaign storytelling and execution, and brand activation opportunities, ensuring creative aligns with brand strategy, resonates with the customer, and delivers against defined KPIs.

·Partner with the Senior Manager to develop and execute integrated 360 seasonal communication plans that bring key brand and collection messages to life across owned, earned, and integrated channels.

·Lead brand storytelling and creative strategy for seasonal and monthly campaigns, ensuring alignment with overall brand positioning and business priorities.

·Own creative brief development, grounded in customer insights, brand strategy, and campaign objectives; collaborate with internal creative teams and external partners to deliver cohesive, on-brand campaign assets.

·Serve as a key cross-functional partner to Creative, Merchandising, Media, and Ecommerce teams to ensure seasonal campaigns are clearly articulated and consistently executed across touchpoints.

·Evaluate campaign performance at a seasonal and monthly level to inform hindsight learnings and future brand and campaign recommendations.

·Support the ongoing evolution of J.Jill’s brand strategy and seasonal messaging framework in partnership with senior leadership.

Benefits, Tailored for You.

• Bonus eligible
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

• Seasonal Go-To-Market Expertise:Proven experience leading end-to-end seasonal campaigns, from strategic planning through creative development, launch, optimization, and post-campaign analysis.
• Strong understanding of paid digital and social ecosystems, with the ability to develop, brief, and optimize creative across platforms (Meta, TikTok, YouTube, programmatic), ensuring creative and media strategy work together to drive performance.
• Ability to translate business objectives into clear campaign strategies, using performance data, audience insights, and testing learnings to inform decisions and creative evolution.
• Creative Development & Briefing Leadership:Hands-on experience owning creative briefs, guiding concept development, and partnering with internal teams and external agencies to deliver on-brand, high-impact creative at scale.
• Demonstrated ability to work effectively across brand, creative, media, merchandising, ecommerce, and analytics teams
• Highly organized with strong project management skills; able to manage multiple campaigns, timelines, and stakeholders simultaneously in a fast-paced environment.
• Experience partnering on data-driven media plans across digital and social (and exposure to traditional media), with the ability to interpret results and apply insights to future campaigns.
• Proactive, solutions-oriented, and adaptable; able to prioritize, multitask, and move initiatives forward with minimal oversight.

Education & Experience

• Bachelor’s degree in marketing or related field required, MBA preferred
• 6+ years of related experience; retail and brand marketing experience a must.
• Experience with paid social, digital and traditional media required.

Physical Requirements

• Sedentary work, prolonged periods of time working at a desk and on a computer.  
• Ability to communicate information and observe details at close range.
• Light to moderate lifting may be required

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position.

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status. J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws.  If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com.