Director Ecommerce Product

At J.Jill, we’re redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We’re entering an exciting chapter of growth — expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us. With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it’s an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.

The Director, Ecommerce Product leads the strategy, roadmap and ongoing optimization of J.Jill's digital commerce capabilities. This role translates customer needs, ecommerce priorities and business goals into a prioritized product roadmap and measurable improvements across the shopping journey.

Working closely with the UX, Analytics, Content, Merchandising and IS/Engineering, this leader defines customer and business problems, establishes requirements and success measures, makes roadmap tradeoffs, and evaluates the performance and value of site capabilities after launch. This role brings a strong customer and data-driven lens to decisions while ensuring product priorities support J.Jill's broader ecommerce, financial and brand strategy.

Product Strategy & Roadmap

• Translate ecommerce strategy, business priorities and customer needs into a digital product roadmap for the website and connected commerce experiences.
• Own prioritization of site capabilities, enhancements and the digital product backlog based on customer impact, business value, effort and strategic alignment.
• Maintain a view of existing site features and capabilities, their performance and opportunities for improvement; identify where investment should be increased, refined or stopped.
• Ensure the digital product roadmap aligns with enterprise technology plans, brand priorities, the commercial calendar and broader transformation initiatives.

Customer & Business Problem Definition

• Use customer research, site analytics, feedback, customer service insights and business performance to identify friction and opportunity across the shopping journey.
• Frame customer and business problems clearly before solutions are defined, connecting opportunities to measurable ecommerce and customer outcomes.
• Define requirements, acceptance criteria and success measures for prioritized capabilities and enhancements.
• Bring a customer-centered perspective to planning and decision-making, helping connect business performance to the behaviors and needs driving it.

Cross-Functional Product Delivery

• Partner with UX to translate defined problems into intuitive customer experiences, while preserving clear ownership of design craft within UX.
• Partner with IS/Engineering to assess technical feasibility, effort and dependencies and to translate prioritized needs into stable business requirements.
• Partner with Ecom Merchandising and Content teams to ensure new and existing capabilities support product discovery, storytelling, commercial priorities and site execution needs.
• Partner with Analytics teams to establish measurement plans and testing approaches for prioritized product opportunities.
• Provide clear product direction and decision-making throughout delivery without owning day-to-day project management, site operations or technical architecture.

Measurement, Optimization & Innovation

• Define and monitor product and feature KPIs in partnership with Analytics, including adoption, conversion impact, customer friction and return on investment.
• Use post-launch performance, experimentation and customer behavior to determine whether capabilities should be scaled, refined or retired.
• Build business cases and recommendations for digital investments based on measurable customer and business value.
• Stay current on ecommerce capabilities, platforms and emerging technologies, including AI; identify and evaluate opportunities and make recommendations in partnership with IS/Engineering and other relevant teams.

Product Operating Model & Leadership

• Establish clear intake, prioritization, roadmap-management and decision-making practices for digital product work.
• Create transparency around roadmap priorities, tradeoffs and investment decisions for Ecommerce leadership and cross-functional stakeholders.
• Build strong partnerships across Ecommerce, Marketing, Merchandising, Creative, Customer Care, Analytics and IS/Engineering, influencing effectively without relying on direct authority.
• Help build product management capability within Ecommerce, coaching team members in product thinking and shaping how the function should evolve over time.
• Act as a key Ecommerce product partner in the Salesforce Commerce Cloud transformation, helping define and prioritize future-state business capabilities and customer experience requirements in partnership with internal teams, the SI and program leadership.

Benefits, Tailored for You.

• Bonus eligible
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

• Bachelor's degree or equivalent experience required; MBA or advanced degree a plus.
• 10+ years of progressive ecommerce, digital product or adjacent digital experience, with meaningful responsibility for customer-facing digital experiences and business outcomes.
• Demonstrated experience owning or materially shaping a digital product roadmap, prioritizing competing opportunities and translating business and customer needs into product requirements.
• Strong ecommerce fluency across browse, search, product detail, cart, checkout, account, personalization, promotions and omni-channel experiences.
• Proven ability to use web analytics, customer insight and testing to identify opportunities, set success measures and evaluate results.
• Working knowledge of ecommerce platforms, integrations and digital technology ecosystems; Salesforce Commerce Cloud experience a plus.
• Experience partnering closely with UX/design, engineering/technology, analytics, merchandising, marketing and business stakeholders.
• Experience leading, mentoring or developing people and influencing senior stakeholders without direct authority.
• Experience building or strengthening product-management practices within an established ecommerce organization is strongly preferred.

Physical Requirements

• Sedentary work, prolonged periods of time working at a desk and on a computer.  
• Ability to communicate information and observe details at close range.
• Light to moderate lifting may be required

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position.

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status. J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws.  If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com.