Director Ecommerce Content

At J.Jill, we’re redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We’re entering an exciting chapter of growth — expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us. With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it’s an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.

The Director, Ecommerce Content leads J.Jill’s onsite content strategy and is responsible for how brand, product and customer stories come to life across the full ecommerce experience. This role owns the content ecosystem across the website – from product copy, navigation and campaign landing pages to editorial storytelling and long-form content – ensuring every experience is clear, compelling, shoppable and optimized for performance.

Sitting within Ecommerce, this leader is the critical bridge between brand and creative vision and digital performance. They partner closely with Creative and Brand to define how storytelling should flex across the customer journey, establish content standards by experience and format, and use customer behavior and performance insights to continually evolve how content works on the site.

Ecommerce Content & Strategy

• Lead J.Jill’s content strategy across the full website ecosystem, from product copy, fit guidance and navigation to campaign experiences, landing pages and long-form editorial content.
• Translate brand, creative, merchandising and business priorities into cohesive digital experiences that balance storytelling, product discovery, ease of shopping and commercial performance.
• Partner closely with Creative and Brand to define how brand storytelling comes to life across the ecommerce journey, establishing clear content standards and principles by experience, format and customer need.
• Build and evolve J.Jill’s long-form digital content strategy, identifying opportunities for editorial, styling, educational and evergreen content that deepen engagement, support product discovery and improve organic discoverability.
• Define what “good” looks like for ecommerce content, including clarity, hierarchy, shoppability, customer relevance, SEO/GEO value and conversion support.
• Use customer behavior, site analytics, search insights and business performance to hindsight and continually optimize content and storytelling.

Cross-Functional Leadership & Digital Enablement

• Serve as the primary Ecommerce partner to Creative and Brand, translating creative vision into effective digital experiences and bringing ecommerce performance and customer insights back into content development.
• Partner with Ecommerce Merchandising to connect content and storytelling to product priorities, launches and commercial opportunities.
• Partner with Product, UX and Technology to identify and prioritize the capabilities, templates, modules and tools needed to evolve how content is created and experienced on the site.
• Translate ecommerce content needs into clear briefs and requirements for cross-functional partners, with defined objectives, customer needs and measures of success.
• Establish effective planning rhythms and handoffs across Ecommerce, Creative, Brand, Marketing and other partners to support seasonal, campaign and ongoing content needs.

Team Leadership & Content Operations

• Lead and develop the Ecommerce Content and Operations team, spanning content development and publishing, site operations, QA, launch execution and workflow/project management.
• Establish clear content standards, briefing practices, QA expectations, governance and repeatable workflows across the team.
• Build a proactive planning rhythm that connects content development, site launches, promotions and ongoing optimization.
• Develop the team from reactive execution toward stronger strategic, customer-led and performance-based digital thinking.
• Ensure the team can execute consistently at scale while continuing to improve the quality and effectiveness of the customer-facing experience.

Benefits, Tailored for You.

• Bonus eligible
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

• 8-10+ years of digital content, site experience, digital merchandising, UX/content strategy, or related experience.
• Retail, fashion, apparel, lifestyle, or consumer brand experience strongly preferred.
• Proven ability to lead digital storytelling that supports both brand engagement and commercial performance.
• Strong understanding of ecommerce KPIs, including conversion, engagement, bounce rate, click-through, PDP engagement, AOV, and revenue.
• Experience partnering with Product/Technology teams on site enhancements, CMS improvements, templates, or digital roadmap initiatives.
• Strong planning, prioritization, communication, and decision-making skills.
• Experience managing people or leading cross-functional workstreams.

Physical Requirements

• Sedentary work, prolonged periods of time working at a desk and on a computer.  
• Ability to communicate information and observe details at close range.
• Light to moderate lifting may be required

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position.

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status. J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws.  If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com.