Manager Paid Social Media

J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful, and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J. Jill offers a high touch customer experience through over 200 stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston.

The Manager Paid Social Media manages the day-to-day planning and analysis for J Jill’s social media strategy, including the buying and optimization of all media campaigns. The role partners with the Brand Marketing and Ecommerce teams to translate business objectives into effective media plans and is expected to provide mid-level strategic recommendations driving customer growth and value.

• Collaborates with Senior Managers to establish social media objectives and measurements of success for each program and tactically execute upon those strategies to meet or exceed benchmarks
• Performs daily management of paid social media campaigns which includes: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations
• Analyzes and translates data from various data sources into actionable content recommendations
• Stays up to date on marketplace media trends/social innovations to inform optimizations and identifies opportunities to drive performance
• Contributes to brainstorming sessions, able to reference relevant brands examples as ideas for brainstorming 
• Builds audiences leveraging first party data
• Implements sophisticated retargeting campaigns
• Completes A/B/n testing campaigns, identifies hypothesis, measures, reports, and provides advice on future implementation of those learnings
• Performs functions on multiple platforms (Facebook, Instagram, Pinterest, Twitter, Digital, etc.)

• In depth understanding of the principles of paid social media platforms and media analytics ranging from media mix modeling, mapping KPIS, bidding strategies, and optimization through digital performance metrics
• Passion for and constant eye on “the future of media” based on industry trends, (digital innovation, customer level targeting, dynamic creative optimization, media consumption, ecommerce/retail level targeting capabilities)
• Experience working with Facebook’s suite of paid media tools and other native social networking paid media solutions
• Experience within Adobe, Google Data Studio and Doubleclick Campaign Manager is a must
• A track record of managing and delivering complex retail and eCommerce paid social media programs
• Complete understanding of social specific key performance indicators to strategically measure and track program success
• Strong writing, presentation, and interpersonal skills
• Must be highly organized with the ability to multi-task under tight deadlines
• Advanced Excel spreadsheet skills, including knowledge of pivot tables
• Excellent project management skills
• Highly organized and analytical
• Ability to analyze and interpret data into strategic recommendations and marketing strategy
• Interacts well with a variety of personalities and levels of management
• Strong written and verbal skills

Education & Experience:

• Bachelor’s Degree in Marketing or related field required, MBA preferred.
• 6+ years of experience working in paid social media platforms; agency experience preferred

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position.

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status.  J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws.  If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com