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Manager Ecommerce Analytics

Quincy, MA

Overview :

Facilitates Ecommerce investment decisions by evaluating and forecasting digital behavior. Provides data-driven insights and recommendations to improve Ecommerce and omnichannel performance. Partners with cross-functional stakeholders to leverage insights and drive results.

Responsibilities :
  • Develops insights and recommendations by leveraging disparate data across web, stores, media, customer, product, and competitors.
  • Consults on analytics topics, including the measurement and interpretation of Ecommerce metrics, media and content attribution, incrementality, and test design.
  • Develops ongoing forecasts & scenario plans to inform Ecommerce investments. Leverages descriptive and predictive analytics to evaluate the impact of media mix, spend, promotions, product, and site features on site KPIs.
  • Scopes the impact of strategic initiatives as an input into Ecommerce business planning.
  • Builds and maintains dashboards, tools, and measurement systems to optimize key functions, including but not limited to traffic, online merchandising, UX, and conversion funnels.
  • Collaborates with tech to build and maintain digital measurement across the data layer, Adobe Analytics, and other digital analytics systems.

Qualifications :
  • Excellent critical thinking, problem solving, and communication skills required. Proven ability to synthesize data into actionable findings and recommendations.
  • Expert Excel skills (pivots, index match, modeling, etc) required.
  • Experience with at least two of the following:
    • Stuctured programming languages, like SQL or Python.
    • Configuration and analysis of digital analytics systems, like Adobe Analytics or Google Analytics.
    • Forecasting, descriptive statistics, sampling, and hypothesis testing via statistical packages, like R, Excel, SPSS, SAS.
    • A/B testing principles and systems, like Monetate or Optimizely.
  • 6+ years of relevant experience required.
  • B.S. or M.S. degree in Computer Science, Business, Statistics, Mathematics, Economics or related discipline required.

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