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Director Ecommerce Operations

Quincy, MA

Overview :

Directs the site operations function, defining and executing content and optimization plans and ensuring all related efforts produce relevant, results-driving experiences that support brand presentation and ultimately serve to create a best in class digital experience. Directs the team responsible for the day-to-day operational management of the site.

Responsibilities :
  • Accountable for ensuring the timely and accurate delivery of all floorset launches and related content. Manages a team of direct reports that support planning, production, QA, and execution for all site content and product updates.
  • Responsible for Ecommerce content plan and execution. Partners with cross-functional stakeholders in IS, Merchandising, Creative, and Marketing and actively leads efforts to identify, prioritize, and drive the success of all content efforts. Ensures all site content serves to meet stated goals, customers’ expectations, Ecommerce best practices, and SEO optimization requirements.
  • Leads efforts to define and implement new content and new site features, ensuring the experience creates an optimal customer experience, will drive anticipated results, and is optimized across all device types.  Defines test plans to test new content efforts to understand impact on the customer experience and ability to meet or exceed stated goals.
  • Ensures the continual measurement and optimization of existing site features, functionality and 3rd party solutions. Directs efforts to optimize existing site features including recommendation zones, on-site search, navigation hierarchy and faceted navigation. Identifies and implements enhancements to existing features to drive improvements key performance indicators including product page view rate, add to bag rate, conversion, and revenue per visit.
  • Partners with the Director of Site Development to support the launch of new site functionality and site upgrades.  Supports the Site Development function as required in efforts to launch new digital features, functionality, and applications in any/all customer-facing digital experiences. Adapts existing or creates new processes, roles, responsibilities as needed to support and gain maximum value from new customer-facing digital features or functions.
  • Supports on-going platform upgrades and maintenance efforts. Works closely with the Ecom development function and IS team to ensure flawless execution with no impacts to the customer experience.
  • Establishes and cultivates a culture of test and learn. Working with the analytics team, continually identifies and tests new content ideas with the goal of driving increased revenue per visit and an improved customer experience across all device types.
  • Manages all existing vendor relationships. Ensures all existing vendor solutions and services are being maximized. When applicable, supports new vendor relationship efforts; in partnership with the Director of Site Development, directs RFP efforts, contract negotiations, and implementations of new vendor services and solutions.
  • Oversees efforts to regularly capture, summarize, and utilize quantitative site assessment inputs to identify market trends, best practices, and new solutions or solutions providers that should be considered and/or applied to Regularly performs benchmark assessments of site versus best in class online retailers and competitor sites.

Qualifications :
  • Passionate about driving results and best-in-class digital experiences.
  • Collaborator. Thrives in cross-functional environments. Adept at communicating a vision or plan and gaining alignment.
  • Proven ability to utilize quantitative inputs to identify trends and behaviors and subsequent actions to take to drive improvements in the online channel.
  • Demonstrated ability to drive results within an ecommerce channel. Inquisitive and in constant pursuit of innovative ways to drive results; does not settle for the status quo.
  • Strong people leader with proven experience building and leading high performing teams.
  • Excellent communication skills, both verbal and written.
  • Very comfortable with quantitative inputs to help drive decisions.
  • High energy, positive “can do” attitude and self motivated.
  • Possesses strong critical thinking and problem solving skills.
  • Proven ability to utilize quantitative inputs to identify trends and behaviors and subsequent actions to take to drive improvements in the online channel.
  • Proven success influencing and driving results through cross-functional team members.
  • 4 year Bachelor’s degrees in Business discipline required, MBA is a plus.
  • 10+ years of Ecommerce content & development experience or related experience.
  • Proven experience driving growth and results in an Ecommerce channel in the omni channel environments.
  • Experience defining and implementing innovative solutions and content strategies that led to growth within an Ecommerce channel.

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